art of the Indian Tourism product offer just as we market Indian cultural tourism, wild life tourism, beach tourism, etc."(7)

Medi-city; proposed model at Chandigarh

The Union territory's consumers are not just the richest (on per capita income), but also the biggest spenders (per capita expenditure) among the top 50 cities in India. At Rs 86,629, the annual per capita income here is over three times the national per capita income, which stands at Rs 25,716. Chandigarh is ahead of Delhi, whose per capita income is Rs 61,676. Among the neighboring states, Punjab has registered a per capita of Rs 33,848, Haryana has Rs 38,832 and Himachal Pradesh has Rs 33,805 as its per capita annual income. “While incomes in the public sector are stagnant, the private sector is witnessing a boom here. And it’s not just IT sector alone which can boast of high income but sectors like medicine have become lucrative. The city has several thousand private clinics in various systems of medicine and surgery. Many super specialty clinics and hospitals have come up in the private sector. It is believed that nearly one lakh patients visit the outdoor clinics of the public hospitals plus private clinics for various treatments (all specialties and all systems put together). Chandigarh caters to the healthcare needs of 600 lacs of population of northern India (population equal to Thailand). As elsewhere, 80% OPD patients visit private clinics and bear the expenditure from their own pockets. Despite the present facilities being better than adjoining states, the city needs to expand its healthcare services, quantity as well as quality wise.(13)
 

Recently the city has conceived a medi-city to make the healthcare services world-class. This will take care of the growing needs of the people of the region as well as attract foreign medical tourists from all over the globe. As per recommendations made it will be a cluster of hospitals, one each being in the field of cardiology, oncology, obesity, geriatrics, orthopedics and neuro-surgery, cosmetic and reconstructive surgery, gynecology, ophthalmology, dental etc. In addition it will have a world class convention centre, training programme for medical teachers, CME for nurses and paramedics and a wing for poorer segments of society. The medi city would generate revenue so that new public hospitals like PGI could be set up.

Sources

1UNDP Report on HDI, Oct. 2009
2. Morbidity and Treatment of Ailment Report No. 441, National Sample Survey Report 52nd Round; November 1998
3. The Metrics of Physician Brain Drain; Mullan F, MD;The New England Journal of Medicine; Vol. 353:1810-1818; October 27, 2005
4. SEZ Act 2005
5. Health Insurance – A Horizontal Study; Ministry of Finance; Eleventh Report, Committee on Public Undertakings (2005 - 2006); Fourteenth Lok Sabha)
6. Report on Population Projection for India; National Commission on Population
7. http://www.bumrungrad.com/
8. Redefining Hospitals; Cover Story, Business World; 18 December 2006, pg 38
9. The Unorganized Sector Workers’; social security bill 2005

10. First health summit, Nov 07 New Delhi, Technopak
11. Medical Tourism in India, Deep and deep publication New Delhi, Dr. R.Kumar 2008
12. Challenges of Healthcare in India, Deep and Deep, Dr. R.Kumar 2008
13. Management of Hospitals 12volumes, Deep and Deep, S.L.Goel &. R.Kumar 2009

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